WE HELP SUPPLIERS GAIN MAXIMUM VALUE FROM CURRENT BRAND EQUITY & TRADE SUPPORT
In FMCG & Consumer Goods, the stronger your 'Shopper Equity', the higher the returns for every £/€/$ invested with your retail partners. AiM statistically measure your brand strength and show how to save or invest to maximise those returns.
- High spend on Price & Promotions.
- Need to increase ROI, volume, value.
- Competitors impacting you.
- Better insight expected by customers.
- Optimise your Price & Promotions plans.
- Get clear 'direction' on how and what to do.
- Have instant planning tools and insights.
- Know which competitor to watch/target and how.
- Optimise your trade and brand support ROI.
- Make better and faster commercial decisions.
- Increase profit, save time and money.
- Become more important to your retail customer.